Online Social Systems

Daniel Huttenlocher

People spend hours a day interacting in online settings, ranging from social media sites to a broad range of digital communities designed for work, education and entertainment. Such systems are generally intended to elicit particular activities or forms of engagement, yet we have relatively little understanding of the resulting behaviors or of how system design may contribute to those behaviors. In this talk, I will discuss some of our work that aims to develop models of human behavior in online settings, both to inform system design but also to address fundamental questions in the social sciences. In particular, I will discuss some results regarding the diffusion of ideas and products, participation in massive online courses, the use of badges as incentives, the inadvertent disclosure of social ties, and effects of homophily, or “birds of a feather” principle, in online communities. These results include the study of large sites such as Coursera, Flickr, LinkedIn, and Stack Overflow.

Daniel Huttenlocher is the founding dean and vice provost of Cornell Tech. As dean, he has overall responsibility for the new campus, including the academic quality and direction of the campus’ degree programs and research. Huttenlocher has a mix of academic and industry background, having worked at the Xerox Palo Alto Research Center (PARC) and served as CTO of Intelligent Markets, as well as being a faculty member at Cornell for over two decades. He received his bachelor’s degree from the University of Michigan and both his master’s and doctorate degrees from Massachusetts Institute of Technology (MIT). He currently serves as a trustee of the John D. and Catherine T. MacArthur Foundation.

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