The Just Add Science program supports initiatives that bring science to settings where people aren’t expecting it. The initial focus of the program was on outreach led by established science festivals.
Many science festivals have found success in offering science programming at cultural festivals, state and county fairs, major sporting events, powwows, busy shopping malls and Renaissance fairs. These efforts “meet people where they are” and connect with audience members who may never attend a science event of their own accord. By engaging people in the midst of their chosen pursuits, Just Add Science shows them how science is relevant to activities they already enjoy. Programming that is not overtly labeled as ‘science education’ can create open learning experiences for people with preconceived notions about science. It also offers science educators the opportunity to gain a deeper understanding of their audiences, leading to stronger community collaborations.
Just Add Science launched in 2015, initially selecting nine science festivals to participate in the program. With the addition of three more festivals, a total of 12 science festivals achieved the goal of “meeting people where they are” in 2016.