Efficiently Irrational: Unraveling the Neural Mechanisms of Human Choice Behavior
- Speaker
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Paul Glimcher, Ph.D.Julius Silver Professor of Neural Science
Professor of Neuroscience and Physiology Professor of Psychology, Economics and Psychiatry
Co-Director Institute for the Study of Decision-Making, New York University School of Medicine
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Cognitive and social scientists have struggled with the irrationalities of human choice behavior; people consistently make logically inconsistent choices. Is human choice behavior evolutionarily, as widely assumed, an inefficient patchwork of competing mechanisms?
In this lecture, Paul Glimcher will discuss his work connecting new data with neurobiological and mathematical findings. Based on that work, he and his colleagues conclude that choice behavior reflects a precisely optimized trade-off between the biological costs of increasing the choice mechanism’s precision and the declining benefits that come as precision increases. Under these constraints, a ‘rationally imprecise’ strategy emerges that accounts for many of the idiosyncrasies of choice behavior. Moreover, this new approach rationalizes many of the puzzling inconsistencies of human choice behavior, explaining why these inconsistencies arise as an optimizing solution in biological choosers.
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