Zhan Guo, Ph.D.

Zhan Guo studies individuals’ travel behavior and explores innovative ways to influence that decision-making process to produce better social outcomes, such as reduced congestion and carbon emissions. At the micro level, he focuses on how travelers perceive travel alternatives and attributes, the discrepancies between perception and reality, and the ability to reinforce, change, or even deceive that perception to promote certain behaviors. At the macro level, he is interested in the effects of regulations — such as parking and street standards, mandatory affordable housing and speed limits — on accessibility, equity and safety. Guo has conducted empirical work in Boston, London, Washington, D.C., New York City, San Francisco, and Hong Kong. Guo received a B.Arch. from Tianjin University, an MUD from Tsinghua University, China, and an MCP and a Ph.D. in Urban Planning from the Massachusetts Institute of Technology.